Scaling Beauty Brands with Fractional eCommerce & Digital Marketing Leadership
Unlock Growth, without the Full-Time Overhead
AIDIA is a forward-thinking ecommerce consultancy dedicated to partnering with ambitious brands to accelerate and scale their online businesses.
We’re a dynamic team passionate about driving sustainable growth for brands and retailers in the digital space.
Our sole focus is on ecommerce — solving the challenges brands face every day. Leveraging deep industry experience and broad expertise, we streamline operations and unlock new growth opportunities for your business.
We collaborate closely with brands and retailers to achieve their strategic goals and deliver impactful projects. Whether it’s fixed-scope audits, retained consultancy, complex re-platforming, or targeted workshops, we tailor our services to your unique needs.
Our process is simple but effective:
Understand your requirements
Define clear, measurable goals
Craft innovative, tech-powered solutions
Deliver results with ROI front and centre
By blending creativity with technology, we transform strategy into distinctive, performance-driven ecommerce success.
About Us
We specialise in beauty DTC eCommerce businesses and have a team of experienced, specialist consultants, all bringing different skill sets to projects. We're flexible with how we work, ranging from specific workshops to larger fixed-scope projects to retained relationships. The client-fit is more important to us than the brief or project scope.
Our consultants are all experienced e-commerce specialists who have been in your shoes. Our practical consulting services are grounded in our real-world multi-channel retail experience, optimising web and store channel performance for effective ecommerce marketing strategies. We deliver top-notch action items, roadmaps for growth, and digital marketing services. We aim to beat competitors in any market.
Our team can support your digital transformation, delivering ecommerce strategy advice, digital team structure, and omnichannel customer experience best practices. We can also assess your ecommerce technology requirements and support technology selectioni
A wide range of skills and focus, covering product ownership, technical solutions, marketing, strategy, and analysis
Deep experience in both technical and strategic areas (ranging from PIM implementation to CRM strategy)
Unbiased, impartial - we work with all technology partners and do not favour solutions based on commission or benefits
Experienced with major platforms - Magento / Adobe, Shopify Plus, THG Ingenuity, BigCommerce, Salesforce Commerce Cloud
Strong relationships with technology partners - ranging from PIM to personalisation to BI platforms
Supported a wide range of major eCommerce projects for brands from all over the world
Examples of projects we commonly work on include:
Strategy definition and inputs
Technical audits,
Customer experience audits
Technical scoping and requirements gathering
Delivery & project management
Specific scope delivery (e.g. product personalisation)
interim support
Roadmap definition and ownership.
Explore our services
Catalyst
Fix revenue leaks and core analytics
Ideal for: Early-stage DTC brands needing foundational fixes and quick wins.
Momentum
Build retention & CRO roadmaps
Brands with steady traffic but suboptimal retention and conversion rates.
Accelerator
Multi-channel growth & campaigns
Scaling brands ready for multi-channel sales and marketing effectiveness.
Apex
Full-stack ecommerce leadership
Businesses seeking fractional C-suite leadership and global expansion
Retainer Packages
Profit Accelerator Audit
Discover exactly where your online store is leaking revenue — and how to fix it fast.